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QUICK LINKS
About ADU Search
ADU Submit
ADU Edit
ADU Much
ADU Visitors
Book Privacy Policy
Link Tutorials
Email ADU
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Note to Webmasters / Web Designers / their Clients |
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Note to Arts Publicists / Event organiser / Festival Directors / Curators |
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Note to Artists / Crafts-persons / Groups / Performers / Managers |
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Note to Arts Businesses / Galleries / Institutions |
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Suggestions for creating or refurbishing your own Artsite |
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Plan for the Future |
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ADU on-line Arts Showcase |
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Contact |
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Note to Webmasters, Web Designers and their Clients |
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To make ADU QuickLinks
useful and valuable to any Arts and related sites youre designing
or maintaining or updating, make Event Calendar, News, and CV pages
quick-loading by limiting unnecessary graphics. Realise the value of
placing any forms on a dedicated text-only page also. |
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| Questions: | |||||||||||||||||||||||||||||||
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Do Site designers and their clients want their site to be or seem to be a Database for everything else, as well as the specialty of the house? It seems so. Why?... for show or for function?
Why must we be set navigational
"Tests" every time we open a new site? |
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Note to Arts Publicists / Event organisers / Festival Directors / Curators |
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If, when browsing / searching ADU, you find that you are not included on the "QuickLink / Showcase" search result pages, go to "Edit ADU" and use your ID to add your links. QuickLinks will work immediately. If you dont have an ID number, go to the Submit ADU page and submit your details: again, QuickLinks will work immediately. Check the "Submit" and "Edit" tutorials...and the notes on emergency use below. |
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Questions: |
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Would a central text-based Arts service devoted to About Us, News, Updates,
Stop press, Exhibitions, Calendar, Events, feedback, forms, subscriptions
and linked to a similarly titled button in external Artsites have any
benefit over each and every site maintaining it's own? |
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Note to Artists / Crafts-persons / Groups / Performers / Managers |
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The area set aside
in ADUs database for individuals exists for your CVs, your
personal creative / administrative histories.
Many of you have Websites including such information, or you are included
within other sites where there has been some obligation on the behalf
of the Manager of that site to promote you via past accomplishments.
ADU invites you to archive your CVs in its database. |
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Note to Arts Businesses / Galleries / Institutions |
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The value of ADU
QuickLinks in this sphere of activity is obvious when one visits every
Arts-related Website in Australasia and the South-Western Pacific, and
examines each... ADU does. So many are top-heavy, slow loading, overly
complex, unfriendly, repetitious, typo-ridden design nightmares. Very
few are quick to load, concise, easy to navigate, regularly updated,
pertinent, discreet, well designed or attractive. |
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EMERGENCY: if you have forgotten your
ID number or its on a piece of paper somewhere else, or
you're working at a foreign computer away from your own work station,
and you need to edit and up-date NOW..."Don't
Panic"...simply go to the Submit ADU page and start from scratch
as if you are a brand new user. You will receive
a new ID number straight away. |
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Suggestions for creating or refurbishing your own Artsite |
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Start
small
one page, one picture... suitably compressed
for quick loading
aim for an absolute maximum of one minute
for text and image to load
give the viewer something to read while
this is happening
something that takes about a minute and maintains
attention. Get the most out of a minute
the hook
its
very much like making a TV commercial
a small Doco. |
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| Text: | |||||||||||||||||||||||||||||||
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Use a sans-serif font and avoid Italics. Serifs and Italics make
reading difficult and slow. Keep font sizes
to 1 and 2...this text is size 2, and the headings are size 3. Dont
let lines of text stretch right across your monitor, the eye scans lines
most effortlessly when theyre 150 mm wide (6 inches or 500 pixels)
and smaller. Dont "justify" text for Artistic projects its too "newspaper", too "technical". Make lines of text as long as a sentence (the inter-mingled text of the ADU Introduction pages are put together using this "rule" loosely does it work for you?...can it be decorative?). Coloured text is easier to read than black and white, and is used to best effect on coloured backgrounds but take care. Consider the different monitors, browsers and browser versions that your information will be seen on what you see is not necessarily what others will see so test your efforts and practise fine tuning and management. Always use Web-safe colours for text, backgrounds and graphics and dont over-do "Op" effects. |
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Avoid using white
as a background; the CRT Monitor is a glowing medium, and white
is glare and glare is tiring
think theatre and lighting
looking
at visuals for their own sake is a leisure and recreational activity and
should not be a trial. Try this: decide what the general colour of your graphic, artwork or photo is, then select its complementary the colour least represented in that visual. The colour should then be neutralised to your taste ("greyed"...adding complementaries together results in "browns", "slates", "olives", "russets"...the "quiet" earthy tertiary colours)...and adjusted in tone (adding black creates a "shade"...white, a "tint". These are the colour qualities of tonality). Try a mid-tone first find the right settings. Avoid raw colour backgrounds unless the same colour is a part of the image...and avoid those made of "tiled" patterns with busy all-over textures. |
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Avoid advertising and counters:
a site can only ever be an advertisement for itself...for yourself...and
for whatever you do. Consult your tax agent
/ accountant. If you have to use a counter, select a discreet one and place it out of sight. Counters are meaningless to anyone but you, they tell you when interest is wanning when an up-date is necessary but they are very corruptible in any site. Ask, does a counter affect how you respect a site or its designer? is it "old-hat"?...something for sheep to follow?...a strictly commercial gimmick?..."thousands can't be wrong"...can they? For far better performance data concerning your site, consult your ISP (Internet Service Provider). |
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| Up-dating: | |||||||||||||||||||||||||||||||
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Were all guilty in this department.
The management word again. Its impossible to tell a dead site from a dormant one if you include a "last up-dated" caption. Dont use dates on home pages but this is fudging. Realise that Artsite surfers (potential clients / followers / fans) will stop returning to your site if it doesnt change and a nearby date read-out underlines the fact. It seems that they seldom return without a great deal of effort spent updating, conventional media advertising, a press release or two, bulk E-mailing, a good (or bad) review in an established magazine (on-line or otherwise) or an award. Message: dont lose them in the first place...take pride in being known as a regular "Up-dater"...underline the date! As soon as content becomes outdated, up-date or pull the total display except for an address page. Its more important to have a static visual presence on the Web with an expectation suggested. The Web, at its simplest level, is just another telephone book but it's something that can be managed to be more than that something you can use as a facade to build behind a studio with a brass plaque on the "door"...an exhibition or performance space under your control. Open the door every now and again and let QuickLinks and Showcase direct viewers to your display from ADUs Home page... simply by opening your ADU record using your ID, typing an extra line, and submitting changes you will appear at the top of prominent lists as active links. Use your site more for display than for information. Concentrate on story, sound, vision, and movement. Impress us...entertain us...educate us.........."the next exciting episode of..."? Realise that if you do make regular up-dates to the textual side of your independent site, only regulars and chance surfers will ever find you and justify your effort, your promises and your Deadline. But you have another option in this case up-date your site as usual and then register with ADU if you follow the instructions found behind the "Submit ADU" link, you will henceforth appear on ADUs Home page and QuickLinks Search page every time you up-date the ADU database. You will be linked directly to your site's Home page AND linked to your site up-date by Quicklinks and Showcase. This service is free. Test it and see. Use the Tutorials to find out about Quicklinks, Showcase, and Submit. You have complete control over privacy you enter what you are prepared to offer as public domain information. Warning: as always, carefully consider the dangers of publishing a personal E-mail address in any public domain record. |
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If you up-dated today you would be at the top of
the listings, or near it
and very available to ADU users internationally.
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Plan for the Future |
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Concentrate on the direction
Website form is evolving
the Broadband possibilities
"real
time"
vision, animation and sound
Screen
Culture
everything as Documentary...everyone as Director.
Will text be limited to titles, credits, sub-titles?...will sites ever
need to be or look like a database again?...should they?...will the
generic website duplicate the generic TV Station out of existence?...will
we all become directors, producers, writers...and create our own little
moment?...will there be many moments?...will we ever tire of them?
Note:
check the "Showcase" Tutorial for more about Digital Imaging
and Cameras. |
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ADU on-line Showcase |
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Showcase sets out to be the visual and graphic parallel of Quicklinks.
How do you create this on-line space? you add an extra page to your site OR re-dedicate an existing one (or have ADU create one within its database if you dont have a website) and become part of a perpetual "On-line Arts Showcase". Click the "Tutorial" link on any ADU page and then go to the "Showcase" tutorial for more format suggestions and ideas. How it works: Visitors to ADU choose "Quicklinks" or "Quicklinks / Showcase"...and a page appears with a scroll-able list of sites. Opposite each entry are four links...one for the Showcase, and three for text (that's if the four URL's have been included in your submitted data). Clicking on the Showcase link takes the viewer out of ADU and to your site and the new page youve created... where youve inserted your image and promotional information. Check the "Showcase" tutorial and it's parallel "Quicklinks" and visit the "Submit" and "Edit " tutorials. The extra "page" needs a few standard specifications: Page size and format: make a new page, and insert a "table" 550 pixels wide by 600 deep...divide vertically into two cells one for image and one for text centre the table on the page make the border of the table zero (0) so that the lines dont appear. Check the cell and layout details for the "Showcase" tutorial page samples. Remember that the monitors used to view the Web will rarely be more than 800 pixels wide. That's the window you aim for even if your monitor is larger. So work within a rectangle 800 pixels wide by 600 pixels deep. Image cell Properties: make sure that the format properties of the cell containing the image are centered for both the horizontal and vertical alignments.. but if you're creative, adjust cells for an interesting arrangement...consider the work of the artist Piet Mondrian. Image size: the "image" is artwork, photograph, "screengraph" but excludes text or captions text uses far less memory than images, and loads quickly. When sizing an image, make one dimension around 400 px and observe the result. The image used in the tutorial is 562 x 400 pixels = 224,800 pixels...use this as a loose guide. Properly compressed, this image should take 22 seconds to load (appear on screen) using a Modem rated at 28.8 Kb per second. Make 225,000 pixels your maximum. Remember that several smaller images may be used as long as their total space use is around this maximum...check cell size...add cells as needed. If your "image" is a printed poster, design it with this size reduction in mind from the start, or have a separate web version but it must be readable at least the major headings and captions. Try enlarged sections, COLLAGE, transparencies design it. Image compression: Digitised images used for web purposes must be"compressed"...the same size image has it's detail simplified to a point that is useful and economical. The compression type used in ADU's images is known as JPEG (jay-peg) and is most often set at 60 value for colour work. An image reduced to these specifications does not need to be protected by a disfiguring copyright stamp or watermark. Low resolution images may be pirated, but for what purpose I don't know...it's not like MP3 and the accessible high resolution sound files that worry arts industrialists and their lawyers. If an image is borrowed for wallpaper or screen-saver or whatever, consider it advertising for the "high resolution" original...whatever it's medium. Digital watermarks only make sense if your business is a commercial photo / image library. Stolen ideas are more of a worry...but hey...what's new? The full-colour RGB image used in the Tutorial has a final memory file size of 75.58 Kb after this compression from 10. 7 Megabytes. Greyscale and Black-and-white versions of the same image use less and even less memory and are faster to appear on screen. Total file size: keep 100 Kb as goal and maximum less if possible. The Showcase page must load reasonably quickly. This total includes all text...if you can do all that is suggested in the Tutorial and keep total kilobytes under 100 AND still have an acceptable visual, you have succeeded but play with compression, it is where gains will be made. Check the details in the Tutorial. Keep text minimal use the font "Arial" sizes 1 and 2, aligned left or right (flagged) ... but check the effect... this introduction has been constructed using all three alignment settings (left, right, and centre) as well as inter-leaved, as examples for consideration. Those using the access for "Gallery" purposes should make their entry in the "Gallery" format Title, Date, Artists name and date(s), Nationality / Origins, Size, medium, support even price. If you have a statement to make, keep it concise, and carefully decide where to place it for best effect... where it doesnt compete with your visual. Centrally aligned text is more useful for scrolling credit lists, where it is best used in two-line units...it is easier to organise and read the "aligned left" text than the other two...but in some situations... Link: use one only remember that we are in your site when we visit to view your up-date so to enter the rest of your site should be one click away weve seen your artwork or your invitation and want to know more, so include one discreet "Contact" or "Enter Site" button or link to your Contact details. Keep the Showcase page un-cluttered. Big Donts: no scrolling keep everything in view from the start the Showcase page shown in the tutorial is 800 by 600 pixels...this rectangle is small enough to be seen completely on an average users screen without scrolling down. Many designers think in terms of this average...information grabs and images with these dimensions as their maximum. The next page, or "grab" follows the same format, whether it is a page with its own unity and URL, or simply tacked onto the bottom of the first page and made accessible by scrolling. It is now one page 800 x 1200 pixels with one URL. If you need to scroll, maintain the "first" page as a unit, and place text below on the lower "page"...but only do so if the whole Showcase file remains under 100 Kilobytes. Remember not to let the viewer sit waiting at a blank screen. Don't include "picture" frames unless necessary...although "dropped shadows" is acceptable no "Italics" or fonts with "serifs" (difficult to read)...and avoid "tiled" or textured backgrounds, these use valuable kilobytes and slow down loading time. A flat background of any colour uses only 1 byte and loads in a blink...be aware of this. A gradient background is the least expensive "tiled" background. The gradient on this page uses 577 bytes and adds very little to loading time...a fraction of a second. See the "Showcase" tutorial for notes on bits, bytes, and pixels. Invitations / Promotions: Gallery and Venue owners, and Event managers etc., select a representative work to insert use the text to "Front Page" your next occurrence If you have had invitations, posters, or catalogues printed, chances are their front pages or colour separations will exist in digital form get more value from the investment by using those files, or edited versions of them, for your "Showcase" page. Use the Showcase to extend invitations and supply a taste of what's on offer .....POSTERISE. Click the "Tutorial" link on any ADU page to go to the "Showcase" tutorial for more format suggestions and ideas. |
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Note to Webmasters / Web Designers / their Clients |
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Note to Arts Publicists / Event organiser / Festival Directors / Curators |
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Note to Artists / Crafts-persons / Groups / Performers / Managers |
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Note to Arts Businesses / Galleries / Institutions |
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Suggestions for creating or refurbishing your own Artsite |
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Plan for the Future |
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ADU on-line Arts Showcase |
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Contact |
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©
MMIII
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